TitleA banner made to irritate
BriefMost people find banner ads annoying - and SandozAG is banking on exactly that. The pharmaceutical company created an interactive ad to annoy web users. The ad asks visitors what really annoys them: traffic jams, coffee stains, that friend who is always in shape? Once users admit they are irritated, the questions stop and up pops an ad for Persen, a medication designed to help lower irritability and stress.
Agency
Campaign A banner made to irritate
Advertiser Sandoz
Brand Persen

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Creative Director E...ni Ta.....kov Subscribers Only
Copywriter V...en A....an Subscribers Only
Art Director V...en A....an Subscribers Only
Account Manager V...en A....an Subscribers Only

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