TitleWorlds Apart
BriefIn a time when the world feels engulfed by intolerance, Heineken conducted a social experiment to discover if there is more that unites than divides us. Two strangers need to work together on a DIY construction project. They don’t know what they are building or why or that they have inherently opposing viewpoints. Each pair initially gets along and just as they realize they have built a bar, the final phase begins. Video testimonials reveal their conflicting viewpoints and the pair are asked: do you leave or stay and discuss your differences over a cold beer. And stay they do.
Campaign Worlds Apart
Advertiser Heineken
Brand Heineken beer

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PostedNovember 2017
StorySubscribers Only
ProblemSubscribers Only
Media Type Web Film

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