TitleChroma
BriefSo much of racism boils down to one thing: skin colour. When racism was on the rise during France’s 2017 elections, le Musée de L’homme took to social media to start a conversation around racism and its exhibit “Us and them.” Users could create their own piece of unique artwork using a mobile app with one single condition: they had to create it with someone of a different skin color. The app used the pair’s skin tones to create a unique two-tone exhibition poster and opened people’s minds on the topic of racism.
Agency
Campaign Chroma
Advertiser Musée de l'Homme
Brand Le Musée de l'Homme

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Production Company Ins......ion Subscribers Only
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