TitleRUNTOSCROLL
BriefA unique website where users literally needed to run in order to scroll the page. Alphabounce sneakers were placed along the "length" of this site so anyone could get a pair for free if they reached them first. Thousands of people from all over the Russia ran on the track for 14 days. Adidas found a way to get people out and exercising while plugging their newest shoe launch: a unique website that only scrolls when the user is physically running. And to motivate runners to really give it all they got, the brand hid dozens of free sneakers along the digital journey, enticing runners to be the first to reach those virtual mile markers in order to win the prize.
Agency
Campaign RUNTOSCROLL
Advertiser adidas
Brand adidas Alphabounce running shoes

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Digital
Creative Director Al.....der Za.....yi Subscribers Only
Copywriter A...r M...na Subscribers Only
Art Director Al.....der O....ov Subscribers Only
Account Director Ek.....na Po......nko Subscribers Only
Head of Digital Department P...r Fo....ev Subscribers Only
Marketing Director P...r G...e Subscribers Only
Communications Director E...ne K....ev Subscribers Only
Brand Manager M...a Ig....va Subscribers Only

Related Ads

Latest Ads