BriefA unique website where users literally needed to run in order to scroll the page. Alphabounce sneakers were placed along the "length" of this site so anyone could get a pair for free if they reached them first. Thousands of people from all over the Russia ran on the track for 14 days. Adidas found a way to get people out and exercising while plugging their newest shoe launch: a unique website that only scrolls when the user is physically running. And to motivate runners to really give it all they got, the brand hid dozens of free sneakers along the digital journey, enticing runners to be the first to reach those virtual mile markers in order to win the prize.
Advertiser adidas
Brand adidas Alphabounce running shoes

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PostedNovember 2017
Business SectorSubscribers Only
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Media Type Digital
Creative Director Al.....der Za.....yi Subscribers Only
Copywriter A...r M...na Subscribers Only
Art Director Al.....der O....ov Subscribers Only
Account Director Ek.....na Po......nko Subscribers Only
Head of Digital Department P...r Fo....ev Subscribers Only
Marketing Director P...r G...e Subscribers Only
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