TitleOpen Gallery
BriefLifewater (LIFEWTR) believes art is as essential to life as water. Including, of course, art by women. But while 51 per cent of artists are female, their work makes up less than 5 per cent of art in permanent collections. To raise awareness, the company constructed a 60-foot gallery wall in New York City, starkly illustrating the gender gap. Water bottles and outdoor ads featured female artwork and the hashtag #ArtByAWoman was launched on Instagram, creating an open gallery and bringing visibility to the female presence in the art world.
Campaign Open Gallery
Advertiser LifeWTR

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PostedNovember 2017
Business SectorSubscribers Only
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Media Type Digital
Creative Director E..c K..g Subscribers Only
Managing Director J..f B....er Subscribers Only
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Associate Creative Director D...k H...ze Subscribers Only
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