TitleGender Switching VR
BriefJapan ranks third last in the world in terms of condom usage - a statistic that many blame on a lack of information. Okamoto Condoms set out to educate the public, open up a discussion and, of course, boost sales of their condoms. The company created an interactive VR movie of a couple's first date and...ahem, intimate moment. Viewers could literally get into the head of the opposite sex by watching the movie from each character’s perspective and hearing the internal monologue of the man and the woman.
Agency
Campaign Gender Switching VR
Advertiser Okamoto Industries Inc
Brand OKAMOTO ZERO ONE 0.01mm Condom

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