TitlePut a price on your precious
BriefThe campaign for ChildFocus in Belgium hit home for many families. To rally the community to fight against the sexual exploitation of children, the organization created an online calculator to put a price on your very own child. Based on real data - taking into account hair color, gender, age, skin color - the program used photos from social media to calculate the black market worth of real children.
Agency
Campaign Put a price on your precious
Advertiser Child Focus
Brand Child Focus

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Creative Director M...el O...n Subscribers Only
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