Title#StopThisMovie
BriefThe International Federation of Human Rights released a movie trailer with a single goal: to #StopThisMovie from being made. On the heels of brutal Hollywood films based on real humanitarian crises such as The Last King of Scotland, the organisation compiled real footage of the human rights violations taking place in Burundi, urging the media, social media and the internet to take action against the country’s dictator. After a star-studded world premiere of the trailer in Paris and New York, the federation was invited to argue its case at the UN.
Agency
Campaign Genocide in Burundi - #StopThisMovie
Advertiser FIDH
Brand FIDH

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Chief Creative Officer Sa....ne Pl.....aud Subscribers Only
Creative Director T...as G....ot Subscribers Only
Copywriter Au....lie D...nd Subscribers Only
Art Director F...en Ga....ul Subscribers Only
Group Account Director V....nt Rey........roze Subscribers Only
Strategic Planner F...en G...an Subscribers Only
TV Producer / Art Buyer C...ile O...et Subscribers Only

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