TitleThe First Hello
BriefThe objective? To educate expectant parents on the benefits of the brand’s prenatal vitamins. The challenge? The Chinese government prohibits competitors of its own supplements to advertise product benefits. The solution: draw families to the Elevet website with videos of the precious first hello shared between parents as they hear their child’s heartbeat for the first time.
Agency
Campaign The First Hello
Advertiser Bayer
Brand Elevit

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PostedNovember 2017
StorySubscribers Only
ProblemSubscribers Only
Media Type Digital

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