TitleThe Billion Point Giveaway
BriefHow do you promote frequent flyer points in an entertaining way? Meet Tim, the intern who "accidentally" offered one billion free points to Velocity Frequent Flyer's 7.5 million members. The ensuing drama played out in a 40 episode online series. We see Velocity’s employees go fro denial to: “We’re going to need more planes." Unlike most dramas, where viewers tune in, this series "found" its audiences, remembered their past behaviour and served tailored content directly to them, making each customer journey unique.
Campaign The Billion Point Giveaway
Advertiser Velocity Frequent Flyer
Brand 15% Velocity Frequent Flyer Bonus

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Case Study
Production Company
Creative Director B...n Je.....on Subscribers Only
Copywriter A...ey W....ng Subscribers Only
Art Director D...el D....on Subscribers Only
Photographer Cr....on B..e Subscribers Only
Director ..e Fo....he Subscribers Only
Production Company Producer ..m L..g Subscribers Only
Production Company Producer L..w Gr.....hs Subscribers Only
Agency Producer J...y Li.....ton Subscribers Only
Agency Producer N....ie H..t Subscribers Only
Agency Producer B...se P...er Subscribers Only

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