TitleThe Billion Point Giveaway
BriefHow do you promote frequent flyer points in an entertaining way? Meet Tim, the intern who "accidentally" offered one billion free points to Velocity Frequent Flyer's 7.5 million members. The ensuing drama played out in a 40 episode online series. We see Velocity’s employees go fro denial to: “We’re going to need more planes." Unlike most dramas, where viewers tune in, this series "found" its audiences, remembered their past behaviour and served tailored content directly to them, making each customer journey unique.
Agency
Campaign The Billion Point Giveaway
Advertiser Velocity Frequent Flyer
Brand 15% Velocity Frequent Flyer Bonus

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