TitleProbably TEDx
BriefBeer consumers are increasingly looking for authenticity. But how to talk about the heritage of Carlsberg while remaining contemporary? The answer: JC Jacobsen, the founder of Carlsberg who died 130 years ago, would deliver the very first posthumous TEDx Talk. It was entitled: ‘Why you should answer every question with Probably.' A team of speechwriters, joined by biographers from the Carlsberg Foundation, studied the Carlsberg archives to write a TEDx talk that transmitted Jacobson's inspiring life philosophy. Relevant for today. But in sync with 1883.
Agency
Campaign Probably TEDx
Advertiser Carlsberg Group
Brand Carlsberg

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