TitleDevice Like No Other
BriefWhen the world turns to texts, social posts and emails, how do you make a 111-year-old greeting card company relevant again? By re-positioning the greeting card as a new device and launching it at CES, the giant consumer technology trade show. A “Device Like No Other” was teased with a slick video positioning the mystery product as the thinnest and most powerful communication device. It had tech journalists and geeks scratching their heads. They all crammed into a showroom to discover that the device was...a card. Still the most powerful device for making meaningful human connection.
Agency
Campaign Device Like No Other
Advertiser American Greetings
Brand American Greetings

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