TitleDevice Like No Other
BriefWhen the world turns to texts, social posts and emails, how do you make a 111-year-old greeting card company relevant again? By re-positioning the greeting card as a new device and launching it at CES, the giant consumer technology trade show. A “Device Like No Other” was teased with a slick video positioning the mystery product as the thinnest and most powerful communication device. It had tech journalists and geeks scratching their heads. They all crammed into a showroom to discover that the device was...a card. Still the most powerful device for making meaningful human connection.
Campaign Device Like No Other
Advertiser American Greetings
Brand American Greetings

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Chief Creative Officer M..k We....er Subscribers Only
Executive Creative Director D..e W...t Subscribers Only
Executive Creative Director ..m Va.....no Subscribers Only
Creative Director A...ea Mil......icz Subscribers Only
Creative Director B...e W....ee Subscribers Only
Associate Creative Director A....on R..e Subscribers Only
Associate Creative Director B...n L...h Subscribers Only

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