TitleUnbeatable Tricks
BriefUnicef wanted to start a social conversation about child abuse. To bring the topic to society’s attention, three short films mimicked the well-known "How to" videos on YouTube. Except these films showed children giving kids advice on how to protect themselves from abuse. The films generated a heated debate in social and traditional media.
Campaign Unbeatable Tricks
Advertiser UNICEF

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Creative Director M...on Je.....ka Subscribers Only
Copywriter Do....ya T..th Subscribers Only
Art Director E...e Gi....te Subscribers Only

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