TitleObscene gap
BriefIn an online film, male porn actors complain that they are paid around 40% less than women in the industry. The gender role reversal aimed to highlight the injustice faced by the majority of women in other industries. In the United States, for example, the average woman gets paid 75 cents for every $1 a man earns for the same job. The video raised awareness of the subject and fuelled the debate in a witty and ironic way.
Agency
Campaign Obscene gap
Advertiser IB Women
Brand IB Women

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Production Company
Copywriter M...ica M..o Subscribers Only
Chief Creative Officer M...ica M..o Subscribers Only
Copywriter A...r Me....vil Subscribers Only
Art Director R...el Ma....nez Subscribers Only
Art Director R....do R...ra Subscribers Only
Art Director M...el A...nz Subscribers Only

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