TitleAxe - Boys do Cry
BriefIn Turkey, boys don't cry. There's even a famous song with that title. But this film for Axe changed the lyrics and ripped away the stereotype by showing men crying in public and at close quarters. The bold film was controversial in a time of oppression, when gay parades are illegal and cross-dressers have been assaulted. It encouraged men to embrace the emotions they have suppressed for too long. Yes, boys DO cry.
Agency
Campaign Axe - Boys do Cry
Advertiser Unilever
Brand Axe

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StorySubscribers Only
Media Type Web Film
Creative Director S..i B...t Subscribers Only
Copywriter B...m Al....ag Subscribers Only
Art Director T....han K...an Subscribers Only
Art Director O...y M...n Subscribers Only
Production Company D..o F..m Subscribers Only
Director S...ar D...ez Subscribers Only
Production Company Producer E...r S...m Subscribers Only
Agency Producer A...t B...k Subscribers Only
Agency Producer C...i E....an Subscribers Only
Illustrator O...y M...n Subscribers Only

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