TitleFans of Love (110s)
BriefAt NFL matches, the famous "kiss cam" tends to showcase only straight, same race relationships. In order to change attitudes, at the NFL Pro Bowl in Orlando, the kiss cam focused on couples who are normally kept out of the spotlight. The operation proved that love just looks like love, no matter who you are. And the 60,000 fans watching on a giant screen were turned into millions watching all over the world, thanks to a film released on Valentine's Day.
Agency
Campaign Fans Of Love
Advertiser Ad Council
Brand Love Has No Labels

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
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Chief Creative Officer N..k ..w Subscribers Only
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R/GA is an atypical design & innovation company. We help brands and businesses find the fastest, most human path to growth. We get the new world because we helped to build it. A leader in technology and creativity for more than 40 years, we have expanded and evolved in anticipation of technology's impact on our clients' businesses to offer transformative services through our award-winning consulting, ventures, technology, design, communications, and IP practices.
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