TitleBe Cool Be Nice
Agency
Campaign Be Cool Be Nice
Advertiser Be Cool Be Nice
Brand Be Cool Be Nice

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Date of First Broadcast/Publication Subscribers Only
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Media Type Television & Cinema
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Head of Brand Communications B....ny R...ly Subscribers Only
VFX Producer R....ll F...e Subscribers Only
Production Company ..C Cr....ve Subscribers Only
VFX ..C Subscribers Only
Compositor G...sh G...hi Subscribers Only
Director R...rt Cr.....ll Subscribers Only
Executive Producer J...e E...s Subscribers Only
Motion Graphics M...ay H....in Subscribers Only
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VFX Supervisor A..x S....es (..) Subscribers Only
Lead Lighting R..u G...sh .. Subscribers Only
VFX Supervisor A....ny B...r (..) Subscribers Only
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Creative Chairman A..n Ma....sh Subscribers Only
Executive Producer L...ey Wi....ms Subscribers Only
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Lead Animation A...n S...al Subscribers Only
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Marie Curie, Saatchi & Saatchi London and MPC’s ‘Light in The Darkest Hours’

Marie Curie and Saatchi & Saatchi London, with post by MPC have launched a brand campaign, ‘light in the darkest hours’, which shows the care and support Marie Curie nurses provide through the night to people living with a terminal illness. 

The campaign is the first from Marie Curie since it’s new strategic focus as the charity that provides care and support through all terminal illness including, but not limited to, terminal cancer.

The TV ad features a real Marie Curie Nurse, Elizabeth Wolley, who has been with the charity for 7 years and focuses on the Marie Curie Night Nursing service. The 60” ad shows the sun setting and a Marie Curie nurse, represented by an orb of glowing light, arriving to start her night shift at 10pm. During the night the light moves around the house, bringing comfort and reflecting the light that Marie Curie nurses bring to people in their darkest hours. At 7am we see that the light was in fact a Marie Curie nurse, revealed as she leaves the house at the end of her shift.

Directed by Tom Tagholm of Park Pictures and post produced by MPC, the film was shot with real lightbulbs to create natural contact lighting on the skin and surrounding environment. The light rigging was removed in post-production and MPC VFX Supervisor Marcus Dryden worked closely with the director to develop the light by repurposing the cluster of light bulbs to create one shining beacon, illuminating a comforting, soothing, energy. 

Jude Bridge, Executive Director Marketing, Fundraising & Public Affairs for Marie Curie, said: “This ad is rooted in the real life experiences of people who have been cared for by our Marie Curie Nurses. We wanted the advertising to focus on the nursing care we provide to people through the night at home and the impact this has on loved ones. Families often talk about our nurses as being a light in the darkest hours and we hope the ad will help us reach more people at a time when they need it most.”

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