TitleOur Town
BriefJack Daniel’s is a product of Lynchburg, Tennessee. From fifth generation citizens to a man who can lift a 526-pound barrel of whiskey, to a woman named Hiawatha Kitty McGee, “Our Town” brings the people of Lynchburg to the world. Every person in the ad is an actual resident of Lynchburg, and it was scripted on the day, as folks showed up.
Campaign Our Town
Advertiser Brown-Forman Corporation
Brand Jack Daniel's

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Global Chief Creative Officer ..m E....tt Subscribers Only
Executive Producer W..e D...rs Subscribers Only
Art Director C...s Va.....us Subscribers Only
Copywriter Jo....an G...am Subscribers Only
Producer W....am N..r Subscribers Only

About Arnold

Arnold is an independent-minded integrated advertising agency that believes creativity should always be a lever for growth. At Arnold, we make it safe to be brave. We build brands by creating work that is universal and personal all at once and we do this for a diverse portfolio of partners that includes both iconic brands and challengers. Arnold is headquartered in Boston and is part of the Havas Group. 

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