TitleNuclear Lifeline
BriefUnbeknown to many of us, nuclear technology plays a major role in our lives, whether in medicine, electricity, agriculture or science. The Belgian Nuclear Forum wanted to make a wider audience aware of this. So it contacted National Geographic, which saw the opportunity for a two-episode documentary on the subject. An offline campaign encouraged people to watch the episodes, while trailers offered compelling Nat Geo branded content to push the messages of the Forum.
Agency
Campaign Nuclear Lifeline
Advertiser Nucleair Forum / Forum Nucleaire
Brand Nuclear technology

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