TitleChevrolet Lego Batman
BriefMany people don't know that Chevrolet makes the Batmobile. Including the Lego Batmobile. So as well as appearing in the Lego: Batman movie, a full-sized version of the car was unveiled at a motor show. Posters made it look even more alluring. It got its own catalogue; and you could even order one on the Chevy website. And following a series of ads featuring real people talking about Chevrolet cars, a new "focus group" showed Lego minifigures debating the merits of the Batmobile. Batman himself added his ten cents. "It's awesome," he declared.
Agency
Campaign Chevrolet Lego Batman
Advertiser Chevrolet
Brand Chevrolet

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