TitleChevrolet Lego Batman
BriefMany people don't know that Chevrolet makes the Batmobile. Including the Lego Batmobile. So as well as appearing in the Lego: Batman movie, a full-sized version of the car was unveiled at a motor show. Posters made it look even more alluring. It got its own catalogue; and you could even order one on the Chevy website. And following a series of ads featuring real people talking about Chevrolet cars, a new "focus group" showed Lego minifigures debating the merits of the Batmobile. Batman himself added his ten cents. "It's awesome," he declared.
Campaign Chevrolet Lego Batman
Advertiser Chevrolet
Brand Chevrolet

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PostedNovember 2017
StorySubscribers Only

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