TitleBad Romance
BriefAt the Super Bowl, Lady Gaga closed her half time set with “Bad Romance.” Seconds later, in the first commercial of the break, Geoffrey Rush as Einstein played his rendition of the same song on his violin. A high impact way of promoting National Geographic’s new drama about the theoretical physicist, aptly titled “Genius". As soon as Lady Gaga had dropped the mic after her half-time performance at the Super Bowl, actor Geoffrey Rush - starring as Einstein in the new Nat Geo series Genius - took up his violin to play a cheeky cover of "Bad Romance".
Agency
Campaign Bad Romance
Advertiser National Geographic
Brand National Geographic

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
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Media Type Television
Chief Creative Officer E..c S...er Subscribers Only
Chief Creative Officer ..m M...hy Subscribers Only
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Art Director J...n Le......son Subscribers Only
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