TitleThe Hearing Test In Disguise
Brief"Does Love Last Forever?" takes us into the life of a couple, from dating to old age. At the end, however, we learn that the film has two different endings depending on our hearing ability. If you thought that love didn't last forever, you may be suffering from hearing loss. The film is a hearing test in disguise.
Agency
Campaign Does Love Last Forever?
Advertiser Cochlear Australia and New Zealand
Brand Cochlear

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Media Type Television

About Proximity Worldwide

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Proximity Worldwide Germany recruits top international creative specialist and expands management team

Powerfully growing agency strengthens its creative excellence and consulting competencies: Tim Wettstein and Tim Holman added to management team as Managing Directors

Proximity Worldwide in Düsseldorf is growing dynamically, expanding its management team and adopting an even more international approach. The agency has secured a first-class new recruit for digital and data-based marketing communications: Tim Wettstein (36), who will be strengthening the management team in the role of Creative Managing Director, with immediate effect. In addition, Tim Holman (31), currently Client Service Director at Proximity Worldwide, has been appointed Managing Director. Thus, Wettstein and Holman will be expanding the management team headed by CEO Sue Nisbet, while Oliver Heinrich will continue to support the management team in the post of Executive Creative Director (ECD).

Tim Wettstein, an internationally respected and successful creative specialist, is joining Proximity Worldwide in Düsseldorf from Team One in Dallas, where he served as ECD with responsibility for the Lexus account in North America. Previously he had worked for 72andSunny, CP+B, J. Walter Thompson and BBDO New York.

Wettstein managed campaigns for Google, Gillette, Best Buy and Call of Duty and was a prizewinner in various international competitions, including Cannes Lions, the Webby Awards, the CLIO Awards, D & AD, the LIA Awards, One Show and the Effie Awards. One of his best-known works is the interactive 3D installation "Eye Contact Installation", commissioned by Autism Speaks and The Ad Council. It is now part of the permanent collection in New York's Museum of Modern Art.

Tim Holman joined Proximity Worldwide in Düsseldorf in June 2017 as Client Service Director, having worked for Clemenger BBDO in Melbourne. His responsibility for New Business led to the recruitment of a number of new clients within a short space of time, among them Fontem Ventures, Bayer Companion Animal Health, Porsche, Tradus and Hewlett Packard. His specialist fields include digital brand management and activation in addition to the development and implementation of globally integrated campaigns for Proximity Worldwide clients.

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