TitleThe Changing Catalogue
BriefIn Italy, the Ikea catalogue is such an object of desire that thousands of copies are stolen every year by neighbours, colleagues and friends. So, to launch the 2018 catalogue, Ikea Italy presented a quirky collection of fake covers designed to turn the catalogue into a magazine that nobody would ever steal.
Agency
Campaign The Changing Catalogue
Advertiser IKEA
Brand IKEA 2018 Catalogue

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Direct Marketing

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