| Title | The Changing Catalogue |
| Brief | In Italy, the Ikea catalogue is such an object of desire that thousands of copies are stolen every year by neighbours, colleagues and friends. So, to launch the 2018 catalogue, Ikea Italy presented a quirky collection of fake covers designed to turn the catalogue into a magazine that nobody would ever steal. |
| Agency | DDB Group Italy |
| Campaign | The Changing Catalogue |
| Advertiser | IKEA |
| Brand | IKEA 2018 Catalogue |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Direct Marketing |
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