IKEA 2018 Catalogue - "The Changing Catalogue"

stv DDB Srl

stv DDB Srl Milano, Italy

217

Title	The Changing Catalogue
Brief	In Italy, the Ikea catalogue is such an object of desire that thousands of copies are stolen every year by neighbours, colleagues and friends. So, to launch the 2018 catalogue, Ikea Italy presented a quirky collection of fake covers designed to turn the catalogue into a magazine that nobody would ever steal.
Agency	stv DDB Srl
Campaign	The Changing Catalogue
Advertiser	IKEA
Brand	IKEA 2018 Catalogue
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Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Direct Marketing