TitleThey Call Us Leeuwinnen
BriefAhead of the UEFA Women’s European Championship, the Royal Dutch Football Association (KNVB) introduced a new crest for the Netherlands Women’s National Team. After 46 years of being called Lionesses, and playing like lionesses, it was time the Leeuwinnen got to wear their true identity on their shirts. So a new crest was adapted from a lion to a lioness in celebration of the team, and to inspire a new generation of players to "Wear What You Are".
Campaign They Call Us Leeuwinnen
Advertiser Nike
Brand Nike Women

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PostedNovember 2017
StorySubscribers Only
Media Type Case Study

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