TitleWe Go All the Way
BriefAs the debate raged in the U.S. over transgender people serving in the military, following President Trump's proposed ban, The Swedish Armed Forces delivered a clear message about LGBT rights during the Pride Festival in Stockholm. Part of the army's job is to protect everyone's right to enjoy love and self-expression. The message was unambiguous: we are prepared to go all the way.
Agency
Campaign We Go All the Way
Advertiser Swedish Armed Forces
Brand Swedish Armed Forces

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