TitleThe Mass-Media Brothers
BriefThe spot was was made to celebrate the 75th anniversary of the Shizuoka Shimbun newspaper, and the 65th of the Shizuoka Broadcasting System. On the beach, the elderly Mass Media Brothers - newspaper and television - decide to go back to the gym when they fail to engage the attention of two internet-generation girls. After a lot of hard work, they're invited back to to the table. The message "Surpass Yourself" suggests that no matter how old they become, these media can adapt and evolve.
Agency
Campaign The Mass-Media Brothers
Advertiser The Shizuoka Shimbun and Shizuoka Broadcasting System
Brand Shizuoka Shimbun & Shizuoka Broadcasting System

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Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Television
Creative Director Yo.....tsu Sa....to Subscribers Only
Copywriter Hi....zu U..a Subscribers Only
Art Director A...a K...ta Subscribers Only

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