Title#KindnessIsCashless
BriefIndians love paying by cash. But when demonetization made loose change a rarity, many older people felt adrift. This ad captures the moment by following a professor as he struggles through a day without change. Finally, one his students, who's always seemed a bit of a tearaway, helps him out by encouraging him to pay with cashless debit card. #KindnessIsCashless was the campaign hashtag.
Agency
Campaign #KindnessIsCashless
Advertiser Visa International
Brand Visa

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