TitleRain vs. Lie
BriefDozhd is a Russian independent TV channel that broadcasts impartial news 24 hours a day. Under pressure from the government, Dozhd was taken off the air by all the main satellite and cable providers. Now the channel's only financial resource is online subscriptions. Dozhd means "rain" in Russian. Which is why this billboard read: "Dozhd washes away the lie." Slowly, the lie was literally washed off, with a web camera streaming the results on the channel's website. When it rained, people got a 50% discount on a subscription.
Campaign Rain vs. Lie
Advertiser Dozhd TV Channel
Brand Dozhd TV

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Outdoor/Out of Home
Creative Director A...ey Gu......lin Subscribers Only
Art Director Vl.....av Der......ykh Subscribers Only
Copywriter D...a Ov.....na Subscribers Only
Copywriter Al.....er S....ky Subscribers Only
Digital Creative Director D...ry Ma....ov Subscribers Only
Media Director M....il Pi.....ov Subscribers Only

About Voskhod

«Voskhod» — it’s advertising without borders: geographical,national, genre. Our clients (foreign and Russian) have alreadyappreciated the effectiveness of advertising, where creativity and mediaare united.
To move beyond — that has been our constant motto since 1996. 

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