TitleDon't Waste: The print ad that was never printed
Brief“Daha Az Tüket!” means “Don't Waste!” Beko wanted to draw attention to is energy-efficient domestic appliances for Earth Day. Working with its agency, it redesigned the classified ads page of one of the most popular newspapers in Turkey. Nothing was erased, but by reducing the type size and compressing the ads a little, the tagline appeared as a white space. It was a print ad that didn’t waste any ink!
Campaign The Inefficients
Advertiser Arcelik
Brand Beko

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Creative Director U..r C...r Subscribers Only
Creative Director C..k Oz....li Subscribers Only
Copywriter K...an Y...z Subscribers Only
Copywriter Y...t Z...l Subscribers Only
Art Director E...n ..r Subscribers Only
Art Director A...rs G...u Subscribers Only
Agency Producer Z...ep D..u Subscribers Only
Agency Producer C...u Y...az Subscribers Only
Client Services Director Subscribers Only
Client Services Director E..n Kay.......glu Subscribers Only
Client Services Director P...n T...an Subscribers Only

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