TitleAsh to Art
BriefWhen the Glasgow School of Art was destroyed in a catastrophic fire, J. Walter Thompson London asked 25 artists to turn ashes from the blaze into original artworks. These were then auctioned to help pay for the school’s restoration. Each piece of ash was given a powerful meaning and context by a label identifying it as "Bookcase. Charles Rennie Mackintosh. C. 1909". These reminders of a much-loved art school touched the hearts of even the most charity-fatigued artists.
Campaign Ash to Art
Advertiser Glassglow School of Art
Brand Glasgow School of Art

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Outdoor/Out of Home
Copywriter G...s He....th Subscribers Only
Copywriter B..l H....ey Subscribers Only
Art Director G...s He....th Subscribers Only
Art Director B..l H....ey Subscribers Only
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Agency Producer K..e D...an Subscribers Only
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