TitleAsh to Art
BriefWhen the Glasgow School of Art was destroyed in a catastrophic fire, J. Walter Thompson London asked 25 artists to turn ashes from the blaze into original artworks. These were then auctioned to help pay for the school’s restoration. Each piece of ash was given a powerful meaning and context by a label identifying it as "Bookcase. Charles Rennie Mackintosh. C. 1909". These reminders of a much-loved art school touched the hearts of even the most charity-fatigued artists.
Campaign Ash to Art
Advertiser Glassglow School of Art
Brand Glasgow School of Art

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Media Type Outdoor/Out of Home
Copywriter G...s He....th Subscribers Only
Copywriter B..l H....ey Subscribers Only
Art Director G...s He....th Subscribers Only
Art Director B..l H....ey Subscribers Only
Director L..f J....on Subscribers Only
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About J. Walter Thompson London

Humble. Hungry.

Pioneers are hungry. We are restless, never satisfied. We respect the need for help on our journey, and reach out to collaborate. We value the significance that a new perspective can bring. We constantly challenge ourselves and those around us. We're completely focused on the work.

Work that drives our clients' businesses. Work that enables brands to adapt to an ever-shifting world. Work that is creative, aspirational and responsible. Work that shapes the world.

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90+ Countries

· Clio Awards – Gold Clio in Entertainment – Glasgow School of Art – Ash to Art   
· Clio Awards – Gold Clio in Product Design – Shell – Gravity Light  
· Clio Awards – Gold Clio in Innovation – Shell – Gravity Light
· Clio Awards – Silver Clio in Direct – Glasgow School of Art – Ash to Art  
· Clio Awards – Silver Clio in Innovation – Glasgow School of Art – Ash to Art 
· Clio Awards – Bronze Clio in Media – Shell – Gravity Light 
· D&AD – White Pencil in Innovation – Shell – Gravity Light 
· D&AD – Wood Pencil in Innovation – Shell – #Makethefuture 
· D&AD – Wood Pencil in Innovation – Shell – #Makethefuture         

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J. Walter Thompson merges with Wunderman to form Wunderman Thompson

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