Interplanetary is a creative agency for sophisticated marketers who are looking to solve real business issues and are seeking big agency thinking, efficiency and better results sooner rather than later. Our diverse experience across brand advertising, digital and direct, contributes to our success in creating more effective brands. We are pragmatic conceptualists, dealing in big, unifying ideas and their practical applications to drive return on investment in a significant way. Our area of expertise is broad campaigns in the financial services, healthcare and nonprofit sectors.
Making a Sensitive Conversation the Right Conversation—Marketing to Late-stage Patients
Patients with late-stage terminal diseases facing end of life challenges don’t want pink campaigns promising hope and promoting positive thinking. In fact, those type of campaigns may even cause ill will among the patients they are trying to reach. Andy Semons of Interplanetary offers marketers some advice for how to best rethink their approach to campaigns meant for late-stage cancer patients or other terminal diseases…