PBS Thirteen - "Thirteen is worth fighting for"

IPNY, Inc.

IPNY, Inc. New York, United States

1622

Brand: PBS Thirteen
Country: United States

Advertiser: PBS Thirteen

Title	Thirteen is worth fighting for
Agency	IPNY, Inc.
Campaign	Thirteen is worth fighting for
Advertiser	PBS Thirteen
Brand	PBS Thirteen
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Outdoor/Out of Home

About IPNY, Inc.

IPNY (formerly Interplanetary) is a communications agency that grows your business measurably and creatively.

We work with marketing leaders in complex categories to solve their brand-growth challenges and help drive bottom-line quantifiable results by creating unifying and engaging brand communications and experiences based on rigorous strategic thinking, research and testing. Then we engage our channel and production experts to execute and bring those ideas to life. Once launched, we expect to be held accountable for the results, so we collect and analyze data at every possible step, enabling us to optimize programs and demonstrate proof of ROI to your C-level executives and board.

The five partners have spent decades mastering the major forms of communications — classic brand advertising, results-oriented direct marketing, engaging digital and social media, and fully integrated multimedia campaigns — at the world’s largest advertising agencies: Ogilvy, Wieden, BBH, Burnett, Grey, Scali, Ammirati, Chiat, and Wunderman. Our mission is for each partner to work personally with clients to help them achieve their growth goals. We love what we do and are passionate about being craftsmen in each of our own respective fields of expertise.

Our most successful partnerships have been with mid-sized clients facing big, complicated challenges with tight deadlines. We are particularly adept at (and enjoy) working with clients in complex categories, such as financial services, healthcare and all types of nonprofits. And unlike many of our small agency peers, we can tackle multifaceted marketing challenges and help fill resource gaps.

We’ve evolved an approach that melds these unique disciplines into what smart advertising should be: persuasion leading to conversion, regardless of the media channel.

Latest News

As published in Mediapost.com, by Larissa Faw

Following a competitive review, First Amendment Museum has engaged IPNY as AOR to assist in launching its first national campaign. The campaign will reinforce and strengthen First Amendment Museum’s mission of “inspiring citizens to live their First Amendment freedoms.”

First Amendment Museum itself will be more than just a museum. It will be a national initiative that provides a non-partisan, hands-on and engaging way to help Americans increase their civic engagement using their First Amendment Freedoms, through enabling the practice of constructive, collaborative and civil dialogue.

The initial phase of the engagement is focused on creating a new digital initiative that raises national awareness and generates support for the organization’s work. Co-founded by the granddaughters of prominent Maine publisher Guy P. Gannett, First Amendment Museum will sponsor exhibits, learning modules, events and activities which will be available online and on-site at the Augusta, Maine mansion that houses the museum.