TitleA Magical Holiday
Agency
Campaign A Magical Holiday
Advertiser H&M
Brand H&M

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Branded Content
Length
Grade
Creative Team K...n F....ll Subscribers Only
Director J...n R...k Subscribers Only
Actor / Celebrity N...i M...j Subscribers Only
Actor / Celebrity J...e Wi....ms Subscribers Only
Music K....er L...er Subscribers Only
Editor Subscribers Only
Grade Jea......ent S...t Subscribers Only
Director of Photography (DOP) L....nt T...y Subscribers Only
Producer K...e W...re Subscribers Only
Producer A....el R...ey Subscribers Only
Executive Producer Ma.....na L....on Subscribers Only
Production Company R....on Subscribers Only
Creative Team A..a Qve......edt Subscribers Only
Agency Producer M...us K....ed Subscribers Only
Public Relations M..a Br....rg Subscribers Only
Designer Subscribers Only
Designer J...n Fr......son Subscribers Only
Designer Mi....le Chr......sen Subscribers Only
Account Manager M....na Ca....on Subscribers Only
Account Manager P...ik D....th Subscribers Only
Account Director L..f S...e Subscribers Only
Copywriter A...s U...a Subscribers Only
Copywriter L...e R...l Subscribers Only
Creative Team J...n Ho.....öm Subscribers Only
Actor / Celebrity J..n Tu....ro Subscribers Only

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Åhléns / Do it dad!

For this year’s Father’s Day, Åhléns put the spotlight on one small but growing group of parenting enthusiasts: dads on paternal leave. Only 15 % of Swedish parents split their paid parental leave equally, something Åhléns sees clearly when looking at its own customers. A lot of moms pushing strollers, very few dads.

During the whole week leading up to Father’s Day, Åhléns presented curated offers and special events throughout the department store and online. We also met with three dads sharing their different experiences and perspectives, from conservative gender traditions to corporate culture.

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