Kellogg’s Rice Krispies is putting the snap, crackle and pop into Christmas for the third year running with its operation #treats4toys. From November 29 to December 1, New Yorkers passing an interactive shop window near Union Square could touch a symbol depicting one of the season’s hottest toys. As if by magic, a Rice Krispie treat in the shape of the toy appeared in the window – before being transformed into an actual toy by a bit of mechanical wizardry. It was all a way of encouraging people to make their own Rice Krispie treats at home and share them on social media using the hashtag #treats4toys. For every creation shared, Kellogg’s made a donation to the Toys For Tots charity. 

TitleTreats for Toys
Agency
Campaign #treats4toys
Advertiser Kellogg Company
Brand Kelloggs Rice Krispies

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Interactive Outdoor Experience
Length
Production Company S....ng R....ry S....os Subscribers Only
Creative Director M...n ..n G...el Subscribers Only
EP M...ie M...e Subscribers Only
HOP J...na F...ie Subscribers Only
Producer J...na F...ie Subscribers Only
Project Manager R....el S...io Subscribers Only
Construction Coordinator J....ie Gu.....gue Subscribers Only
Lead Carpenter B....ey S....ns Subscribers Only
Lead Installer J..h B...sh Subscribers Only
Charge Scenic L..a Gio.......los Subscribers Only
Head of Technology T...or W...er Subscribers Only
SVP/Group Executive Producer K...e W...er Subscribers Only
Producer S...h Co.....an Subscribers Only
Creative Director E..n Ga.....er Subscribers Only

Related Ads

Latest Ads