Kellogg’s Rice Krispies is putting the snap, crackle and pop into Christmas for the third year running with its operation #treats4toys. From November 29 to December 1, New Yorkers passing an interactive shop window near Union Square could touch a symbol depicting one of the season’s hottest toys. As if by magic, a Rice Krispie treat in the shape of the toy appeared in the window – before being transformed into an actual toy by a bit of mechanical wizardry. It was all a way of encouraging people to make their own Rice Krispie treats at home and share them on social media using the hashtag #treats4toys. For every creation shared, Kellogg’s made a donation to the Toys For Tots charity. |
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Title | Treats for Toys |
Agency | Sibling Rivalry |
Campaign | #treats4toys |
Advertiser | Kellogg Company |
Brand | Kelloggs Rice Krispies |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Media Type | Interactive Outdoor Experience |
Length | |
Production Company | Sibling Rivalry |
Creative Director | M...n ..n G...el Subscribers Only |
EP | M...ie M...e Subscribers Only |
HOP | J...na F...ie Subscribers Only |
Producer | J...na F...ie Subscribers Only |
Project Manager | R....el S...io Subscribers Only |
Construction Coordinator | J....ie Gu.....gue Subscribers Only |
Lead Carpenter | B....ey S....ns Subscribers Only |
Lead Installer | J..h B...sh Subscribers Only |
Charge Scenic | L..a Gio.......los Subscribers Only |
Head of Technology | T...or W...er Subscribers Only |
SVP/Group Executive Producer | K...e W...er Subscribers Only |
Producer | S...h Co.....an Subscribers Only |
Creative Director | E..n Ga.....er Subscribers Only |