TitleMcCafe Bitmoji Snapchat User Experienc
Agency
Campaign We Are Unlimited
Advertiser McDonald's
Brand McCafe

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About DDB Worldwide Inc.

We believe that creativity is the most powerful force in business- it stirs emotion, influences minds and builds brands. The combination of brilliant creative ideas and extraordinary results is what sets DDB apart. We are not satisfied to be simply the most creative agency network in the world, but hold our creative ideas accountable for delivering business-building results. Our vision is to maintain our distinguished position by developing remarkable creative that transforms communication clutter into communication currency. The DDB Worldwide Communications Group was ranked #1 worldwide by the Advertising Age 2009 Agency Report. This recognition is a testament to the depth and breadth of our marketing services resources across the globe. Collectively, our network and individual offices around the world have been named Agency of the Year 120 times. In 2009 alone, DDB won nearly 100 awards for creativity and marketing effectiveness including: 52 Cannes Lions, 22 Clios, 12 EFFIEs, 6 Pencils and 2 One Show awards. We believe our success is directly a result of the talent at DDB, the proprietary tools and processes we employ, and the way we work.

Latest News

DDB San Francisco’s Scope of Work on Energy Upgrade California Expanded

DDB San Francisco, part of Omnicom Group, announced today that they have been awarded additional responsibilities on Energy Upgrade California, an initiative committed to uniting Californians to reach the state’s energy goals and is supported by the California Public Utilities Commission.

DDB San Francisco’s new assignment will include developing and implementing a communications program to educate and inform Californians on the rollout of the new Residential Rate design program. This is a significant public awareness and engagement effort intended to communicate the importance of when and how Californians use energy. The campaign will roll out over the course of several years and employ a broad multi-channel strategic approach.

According to Mark Hansen, Managing Director, DDB San Francisco, “Rate Reform is an important initiative for Californians, and we’re honored to have been given this expanded role supporting Energy Upgrade California. It’s something that will play an important role in engaging residents and supporting the state’s ambitions for a cleaner California.”

DDB will lead and coordinate a fully integrated team of discipline specialists including advertising, digital, media, public relations, content marketing, multicultural marketing, and community engagement over the next few years. DDB is collaborating with several sister agencies across the Omnicom network including OMD, Ketchum, DDC, Alma, Tribal as well as other specialists.

In January 2017, DDB San Francisco was named agency of record for Energy Upgrade California. Since then, the agency introduced new Energy Upgrade California branding, launched an integrated repositioning campaign, and managed the initiative’s social media presence.

DDB has also developed opportunities to educate Californians about energy conservation via experiences and activations. Two key events where Energy Upgrade California had a presence were the Great American Eclipse and the Los Angeles Climate March.

In the last year, DDB has produced hundreds of pieces of content to help amplify the Energy Upgrade California message. An example includes a documentary series, Energy Heroes, that brings attention to the energy saving work of individual Californian residents and small business owners.

At the beginning of this year, DDB San Francisco was named agency of record for Symantec’s Norton and LifeLock consumer brands. The agency also welcomed Executive Creative Director Ben Wolan in January and brought on Whitney Ball as Head of Talent in March of this year.

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