TitleCats
Agency
Campaign Newborn
Advertiser Telia Company
Brand Telia

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Digital
Length
Media Placement ..C S...EN Go.....urg Subscribers Only
Agency Producer ..a H...ar Subscribers Only
Client ..n Ho....rg Subscribers Only
Client M...a Bo......lja Subscribers Only
Editor S..m Ho....la Subscribers Only
Director Of Photography ..k Z..g Subscribers Only
Executive Producer ..n S...pe Subscribers Only
Music Supervisor J...y R..g Subscribers Only
Music H...an Er....on Subscribers Only
Producer A...ew St.....me Subscribers Only
Director ..x S....an Subscribers Only
PR Strategist M..a Br....rg Subscribers Only
Digital Innovator S...an T....on Subscribers Only
Production B...K PR......ONS L...on Subscribers Only
Planner M...a Ha.....org Subscribers Only
Designer Ch.....an S...én Subscribers Only
Designer I..a S...in Subscribers Only
Copywriter ..o Ma.....on Subscribers Only
Copywriter M...in Ri.....st Subscribers Only
Copywriter D...d Lu.....n
 Subscribers Only
Art Director A..m Ul.....rde Subscribers Only
Art Director L..s E...an Subscribers Only
Account Executive H...na L....ll Subscribers Only
Account Supervisor J..k Z...er Subscribers Only
Production 2 C....EY Go.....urg Subscribers Only
Clients Supervisor L..s Ax....on Subscribers Only

About Forsman & Bodenfors

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Åhléns / Do it dad!

For this year’s Father’s Day, Åhléns put the spotlight on one small but growing group of parenting enthusiasts: dads on paternal leave. Only 15 % of Swedish parents split their paid parental leave equally, something Åhléns sees clearly when looking at its own customers. A lot of moms pushing strollers, very few dads.

During the whole week leading up to Father’s Day, Åhléns presented curated offers and special events throughout the department store and online. We also met with three dads sharing their different experiences and perspectives, from conservative gender traditions to corporate culture.

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