Lima one of the most polluted cities in Latin America. To raise awareness of this fact among its citizens, a special billboard was installed alongside a busy highway. The poster attracted pollutants and turned them into a visible black powder, which gradually spelled out the message “It’s hard for me to breathe,” as if Lima itself was begging to be heard. To guarantee even more publicity, the process was filmed and shared on social networks. In addition, the ugly “powder” was gathered and sent to key influencers and the press. It was accompanied by an invitation to come and debate the problem as well as discuss eventual solutions, such as opting for “cleaner” natural gas. 

TitleLima is talking
Agency
Campaign Lima tlaks
Advertiser Cálidda
Brand Cálidda

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
Executive Creative Director Ma....io Fern..........donado Subscribers Only
Executive Creative Director Ch.....an Ca....ll Subscribers Only
Creative Director J...er . D....do Subscribers Only
Creative Director Gi....ni M...o Subscribers Only
Creative Team C...os B...a Subscribers Only
Creative Team Fe....do Va.....res Subscribers Only
Creative Team G....lo B....ía Subscribers Only
Creative Team Ch.....an R...s Subscribers Only
Account Manager J..n C...lo C...ea Subscribers Only
Account Manager V....na E...io Subscribers Only
Account Manager R...el L...z Subscribers Only
Production (Agency) A...so Pa....no Subscribers Only
Production (Agency) Se.....án S....as Subscribers Only
Planning Team R....go Re....do Subscribers Only
Planning Team C...os J..é R...ro Subscribers Only
Post Production S....no Subscribers Only
Director A...ro L...e Subscribers Only
Assistant Director C...os S..o Subscribers Only
Executive Producer C...er D..z Subscribers Only
Production Ma.....sé Ca....tt Subscribers Only

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