Of course you should never respond to the con artists who pollute your e-mail with phishing spam. But sometimes you’d like to wreak a little vengeance, right? Well, now you can, thanks to an AI called Re:scam. The chatbot responds to phishing mails with multiple replies that are so naïve, irritating and time-wasting that the pirates eventually concede defeat. The bot was created in New Zealand by Netsafe, an association that brings together telecoms companies and the government to protect the public against the dangers of the virtual world. Re:scam was good way of drawing attention to the phishing problem. 

TitleRe:scam
Agency
Campaign Re:scam
Advertiser Netsafe
Brand Netsafe

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Digital
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