TitleMy Face. My Rules.
Agency
Campaign My Face. My Rules.
Advertiser Sleek Makeup
Brand Sleek Makeup

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Television & Cinema
Length
Production ..W L..D St.....lm Subscribers Only
Music Supervisor J...y R..g Subscribers Only
Editor A....as Ar.....on Subscribers Only
Music Artist T.....D f.... L...ll Subscribers Only
Director Of Photography V...or S...in Subscribers Only
Director N...a Ma....rd O...n Subscribers Only
Producer S...ie H....rg Subscribers Only
Producer E..k T...ll Subscribers Only
Client Supervisor El....ra B...er Subscribers Only
Social Media Specialist Se.....an N....ki Subscribers Only
Researcher A...ie Sa.....öm Subscribers Only
Art Director A...s Sten........entz Subscribers Only
PR Assistant I...h F....us Subscribers Only
PR Assistant H...am Mo....ed Subscribers Only
PR Strategist M..a Br....rg Subscribers Only
Designer Mi....le Chr......sen Subscribers Only
Producer A..a L...in Subscribers Only
Account Manager Kr....na W...ar Subscribers Only
Account Director Vi....ia W....er Subscribers Only
Copywriter A..a Qve......edt Subscribers Only
Photographer C..y Y...g Subscribers Only

About Forsman & Bodenfors

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Åhléns / Do it dad!

For this year’s Father’s Day, Åhléns put the spotlight on one small but growing group of parenting enthusiasts: dads on paternal leave. Only 15 % of Swedish parents split their paid parental leave equally, something Åhléns sees clearly when looking at its own customers. A lot of moms pushing strollers, very few dads.

During the whole week leading up to Father’s Day, Åhléns presented curated offers and special events throughout the department store and online. We also met with three dads sharing their different experiences and perspectives, from conservative gender traditions to corporate culture.

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