TitleImaginary Friend Society - Being by Yourself
Campaign Imaginary Friend Society
Advertiser Pediatric Brain Tumor Foundation
Brand Pediatric Brain Tumor Foundation

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Director D....ll ..n C....rs Subscribers Only
Production Company Producer A...ey Po......ite Subscribers Only
Production Manager Br....ey Jo.....en Subscribers Only
Storyboard T..d C...in Subscribers Only
Designer J..n B...t Subscribers Only
Rigging A...in D...e Subscribers Only
Rigging R...y S....ez Subscribers Only
Animation/3D Z..h Me.....rg R...n Subscribers Only
Animation/3D .g ..k Subscribers Only
Effects Artists A...in D...e Subscribers Only
Effects Artists Z..h Me.....rg Subscribers Only
Music .e ..e W...er Subscribers Only
Sound Design Company L..e S....os Subscribers Only

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Pediatric Brain Tumor Foundation and RPA Introduce Immersive Augmented-Reality Experience to Help Emotionally Support Kids During Cancer Care

A cancer diagnosis is scary for anyone, but for a child it can be even scarier as they encounter complex terminology and daunting procedures. The Pediatric Brain Tumor Foundation (PBTF), the world's leading nonprofit dedicated to families facing a child’s brain tumor diagnosis, leading independent ad agency RPA and award-winning creative production partner Tool of North America are launching an immersive augmented reality (AR) experience starring the Imaginary Friend Society. This fictional group of characters first made their debut last fall in 20 animated short films that explain different facets of cancer care to children.

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