In today’s society it’s becoming more and more challenging to get noticed as a brand. Now more than ever it is key to make an emotional connection with your consumers to cut through the clutter. But how do you make such a connection?
To create emotional connection with your brand, it’s essential to have a clear brand story. Your goal and adversary should be the central elements of the story, as those two elements touch the most needed part of the brain to make deep emotional connections. We use this thinking not only to create campaigns and content, but also to bring engagement in the heart of the company to accelaratetransformation. Only then you'll stand out from your competitors, you'll engage with your consumers & employees and you'll win their hearts.
It’s simple, but also revolutionary!
Lemon Scented Tea expands its creative team
Tomas Minken (Left) & Daniel Snelders (Right)
Daniel Snelders (art) and Tomas Minken (copy) have joined Lemon Scented Tea as new senior team. Snelders joins from JWT Amsterdam, Minken previously worked for Roorda. Both have extensive experience at different agencies.
Daniel and Tomas about their choice for Lemon Scented Tea: “As a team creativity has priority. But, we think it is at least as important that this creativity contributes to the development of the brand. The brand story should be told in the right way. That is why we haven chosen Lemon Scented Tea. Storytelling offers great opportunities to create creative campaigns, built upon a solid and relevant brand foundation.
Gijsbregt Vijn, managing director Lemon Scented Tea: “Daniel and Tomas have the experience to create exactly the creative solutions marketers are increasingly asking for. They are able to tell the broad story of the brand and translate this very precisely into online and offline ideas. It is our mission to make brands consistently stand out through the Power of Story. Daniel and Tomas are the perfect team to contribute to the next step in the growth of our agency."
Daniel and Tomas will work for existing clients such as Nuon and Royal Canin, as well for new clients like QO Amsterdam, the most sustainable hotel in the world, and FMO, the Dutch development bank.