In today’s society it’s becoming more and more challenging to get noticed as a brand. Now more than ever it is key to make an emotional connection with your consumers to cut through the clutter. But how do you make such a connection?
To create emotional connection with your brand, it’s essential to have a clear brand story. Your goal and adversary should be the central elements of the story, as those two elements touch the most needed part of the brain to make deep emotional connections. We use this thinking not only to create campaigns and content, but also to bring engagement in the heart of the company to accelaratetransformation. Only then you'll stand out from your competitors, you'll engage with your consumers & employees and you'll win their hearts.
It’s simple, but also revolutionary!
Innovative hotel QO Amsterdam chose creative agency Lemon Scented Tea.
Lemon Scented Tea is proud to announce that QO Amsterdam (part of InterContinental Hotel Group) has chosen them as their creative agency. This week the Amsterdam-based hotel opens its doors in the up-and-coming neighbourhood Amstelkwartier. QO Amsterdam is a true pioneer in the hospitality market with their unique balance between luxury and circular design. QO Amsterdam is one of the most sustainable hotels of Europe.
After a successful recruitment campaign Lemon Scented Tea and QO Amsterdam are now officially extending their partnership. As their lead agency Lemon Scented Tea will be responsible for brand positioning, brand communication and the development of an international social media strategy.
Gijsbregt Vijn, Managing Director Lemon Scented Tea: ”The main goal is to raise awareness for QO Amsterdam among international leisure travellers. At the moment, online travel agencies are an important booking channel for QO. By presenting QO Amsterdam as the place-to-be we want people to consider a trip to Amsterdam and book directly at QO Amsterdam. A smart use of PR, influencers and social media is essential to accomplish this.”
Marlon Roosblad, Marketing Manager QO Amsterdam: “Lemon Scented Tea understood straight away that we wanted to be more than just a hotel. Although traveling is a lot of fun, it can be exhausting as well. That’s why everything at QO Amsterdam has been designed to provide guest with new energy. The campaign we will create with Lemon Scented Tea should give this sense of feeling energized when staying at QO Amsterdam.”
Restaurant Persijn and rooftop bar Juniper & Kin are also located in the building. Lemon Scented Tea will also launch Embody Amsterdam, a new wellbeing concept with a studio situated in the building. Embody Amsterdam will open its doors this summer.