TitleHero Hope
Agency
Campaign Catching Breath
Advertiser Volkswagen
Brand Skoda

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
Production Company
Assistant Director ..n Pa....ky Subscribers Only
Director A....TO AC.....LLI Subscribers Only
Cinematographer Fa....io Ac.....lli Subscribers Only
Drone Operator P..r S...up Subscribers Only
Camera Operator M...o Pl.....ca Subscribers Only
Camera Operator S...an L...ch Subscribers Only
Camera Operator G....ta L....ti Subscribers Only
Executive / Line producer M...ka S...up Subscribers Only
Production Service Company M..k ..d H...y F...s Subscribers Only

About AtSwim

Latest News

AtSwim Director Alberto Accettulli Takes SKODA’s Breath Away

Branded Bike Race/Documentary ‘Catching Breath’ Takes Director To Top Of World

AtSwim Director Alberto Accettulli was tasked with taking his crew to the top of the world to chronicle oxygen-starved cyclists traversing the Himalayas in a short film for Czech car maker SKODA, part of the Volkswagen family. The resulting five-minute social media film will air before and during the holidays, while a 27-minute film titled CATCHING BREATH will tour film festivals worldwide in 2018.

WE LOVE CYCLING
From two wheels to four wheels, SKODA started in 1895 building bicycles. Honoring that heritage, SKODA has for years sponsored cycling events as part of its WE LOVE CYCLING branding initiative. For this project, SKODA brought together some of the best cyclists in the world to pedal up Khardung La Pass, a picturesque yet treacherous road in a mountain pass between Jammu and Kashmir. The short film and doc directed by Accettulli chronicles both spectacular scenery but also the record-breaking attempt of 37-year old Tour de France veteran rider Bartosz Huzarski. The entire project took almost the entire year and involved more than 100 crew members, with production support from Milk and Honey Films.

‘Catching Breath’
“It was a remarkable opportunity to chronicle a record breaking attempt, seeing the cyclists struggle through both winter snow and lack of oxygen up the pass,” says Accettulli, “The bonus is spectacular scenery, breathtaking views and just capturing the perseverance of everyone involved. Supporting the ride were some super tough SKODAs.” In both films, four world-class cyclists make an assault on the Himalayan mountainside. The latest SKODA Karoq SUV kept the riders on a world record pace. Time to beat: 3 hours, 4 minutes and 6 seconds. The weather at the start was fair, but deteriorated quickly. One of the racers was very fatigued at the outset, having recently completed ten ironman events in ten days. Halfway through the race, heavy snow hit. The racers were rapidly losing both body heat and oxygen. After riding 38 kilometers up the mountain, through chilling snow, Huzarski set a new record at 2 hours, 36 minutes and 16 seconds.

Challenge to Film Crew
With less than half the usual oxygen available, the production was very demanding on the film crew. “There were a lot of risks and pitfalls to this shoot,” says Accettulli. “We all needed one another, but we received tremendous confidence, support and cooperation from the folks at SKODA. They were incredibly professional, keeping in great spirits about the project from beginning to end.”

"The tremendous confidence and cooperation of the client reflected in the result. The professionalism of the team and the great mood that accompanied the project carried through to the end,” said Producer Monika Soukup.

About atSwim
atSwim is a production company with offices in Los Angeles, New York, London and Prague, Czech Republic. We are focused on offering the utmost in creative quality, representing directors worldwide. Come swim with us. www.atswim.tv

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Credits:

The movie has been made following people:

Director: Alberto Accettulli (represented by AtSwim)
Cinematographer: Fabrizio Accettulli
Assistant Director: Jan Pavlacký
Drone Operator: Petr Soukup
Camera Operator: Marco Placanica
Camera Operator: Stefan Lantchner
Camera Operator: Gionata Livorti
Production house: AtSwim
Production service: Milk and Honey Films
Executive / Line producer: Monika Soukup
The campaign contains the following assets:
Teaser - 90 seconds
Hero Video - 6 minutes
Riders’ stories- 4x 90 seconds video about each rider
Documentary film - 27 minutes 

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