TitleOcean's Seven
Agency
Campaign Ocean's Seven
Advertiser Metro AG
Brand Metro

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About Serviceplan Group

The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group. Our offices are located across the globe, offering specialized services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.
By the mid-90s, Serviceplan had become the first communication agency to venture into the growing online market and also had adjusted to the requirements of the future in the area of media: today, the additional corporate brands within the Group – Plan.Net, Mediaplus, Facit and Solutions – also rank among the market leaders in their respective competitive environments.
This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication. In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. Together, all Serviceplan companies currently have more than 4,400 employees whose work regularly wins awards at national and international creative competitions. 

Latest News

SERVICEPLAN GROUP BELGIUM LAUNCHES VIRTUAL ÜBERCREATIVE DEPARTMENT

Worldwide Executive Creative Director Jason Romeyko will lead the inaugural virtual ÜberCreative team  Serviceplan’s Belgian House of Communication are piloting an innovative new concept of a virtual ÜberCreative Department.  The department will be headed up virtually by Serviceplan Group’s Worldwide Executive Creative Director Jason Romeyko as ECD, leading a creative team based in Brussels, Zurich and Hamburg. 

  

ÜberCreativity is a core value of the Serviceplan Group, and refers to all of its experts working together on an integrated, cooperative basis across its Houses of Communication worldwide. ÜberCreativity is a special form of innovation that results when various specialists, cultures, talents, media and technologies are brought together. The concept of ÜberCreativity was developed by Jason Romeyko in 2017.

 

Since the pandemic accelerated the need for working from home during lockdown, Romeyko, who has years of experience in working virtually with creative teams across the world through his role of Worldwide Executive Creative Director, had the idea of partnering the concept of virtual working with ÜberCreativity, resulting in the new format of a Virtual creative department at Serviceplan Belgium. The months of confinement during lockdown were proof that an agency no longer needs to be brick and mortar - it can operate virtually at the same high level of creativity. 

 

This concept will be piloted at Serviceplan in Brussels, with Romeyko at the helm of the Virtual ÜberCreative department, along with the creative board based at the House of Communication in Hamburg (Maximilian Schöngen and Wolf-Eike Galle), and copywriter Henry Clarke who is based at Serviceplan in Zurich. This new concept will strengthen the creation coming out of Serviceplan Group in Belgium, with Romeyko supervising the international teams and local Dutch and French-speaking creative teams.  The experience carried out in Belgium is a pilot experience which will then be extended to other countries, both to manage local and international clients.

Worldwide Executive Creative Director Jason Romeyko commented: “Historically, the Belgian communications market has always been one of the most progressive in Europe. That’s why I’m really thrilled to pilot a new Virtual ÜberCreative set-up for the House of Communication in Brussels, which will provide the opportunity to flavour our output with world class creative teams from Zurich, Hamburg and beyond while I sit in Vienna or at an airport somewhere. Together with the local talent in Brussels they will fast-track ÜberCreative campaigns designed for Belgian screens.” 

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