Ballantine's - "Ballantine's Critics: Residente (Chile)"

M&C Saatchi

M&C Saatchi London, United Kingdom

312

Brand: Ballantine's
Country: United Kingdom

Advertiser: Allied Domecq

Title	Ballantine's Critics: Residente (Chile)
Agency	M&C Saatchi
Campaign	Ballantine's Critics
Advertiser	Allied Domecq
Brand	Ballantine's
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Web Film
Length	60 seconds

About M&C Saatchi

In 1995 we set out to create a new kind of network.
That was international from birth.
That was built through start-ups rather than acquisition.
Where the local management has local equity.
Twenty-one years later, M&C Saatchi’s unique structure, philosophy and culture has produced:
A network of twenty-five agencies in all major cities and territories.
And nine specialist companies.
A federation of entrepreneurs who are free to grow, innovate and create.
Who work better together because we are like each other and like each other.

Latest News

M&C Saatchi has unveiled an integrated campaign for Dorset Cereals targeting young urban families and encouraging them to slow down for breakfast.

The 30 second ad is set in a kitchen, with a women talking to the camera about how breakfast has evolved into something we have on the go, or miss altogether. The ad continues in slow motion ending with the idea of taking the ‘fast’ out of breakfast.

M&C Saatchi and Dorset Cereals have developed a new digital-first communications strategy to increase premium appeal amongst young urban families and drive trial.

Justin Tindall, Chief Creative Officer at M&C Saatchi said: “We’re thrilled to be working with Dorset Cereals. It’s a brand that shares our creative ambition and we’re excited to launch them into the next stage of their journey.”

The online film will spearhead the campaign with subsequent ongoing engagement planned through social-led competitions, along with influencer activity and experiential activation to further engage with parents.