Phillips 66 - "Victory"

Carmichael Lynch

Carmichael Lynch Minneapolis, United States

877

Brand: Phillips 66
Country: United States

Advertiser: Phillips 66 Company

Title	Victory
Agency	Carmichael Lynch
Campaign	Live to the Full
Advertiser	Phillips 66 Company
Brand	Phillips 66
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	30 seconds
TITLE	Ph....ps .6 L..e .o ..e F..l Ca....gn Subscribers Only
“Victory” Air	.0 Subscribers Only
Sr. Director of Brands	S...h B....ng Subscribers Only
Brand Director	M...ca S...a Subscribers Only
Associate Promotions Director	Ya.....ra ..n ..n B...h Subscribers Only
Agency	......hael L...h Subscribers Only
Chief Creative Officer	M...y S..n Subscribers Only
Associate Creative Director/Writer	C..d T....es Subscribers Only
Sr. Designer	A...ew W...el Subscribers Only
Account Management Team	Je....er Co.....n, T...or O...z Subscribers Only
Production Services Co	M...e Subscribers Only
Production Company	P..k Pi....es Subscribers Only
Director	C...s W...ha Subscribers Only
Executive Producer	J...ie K...an B...ee Subscribers Only
Executive Producer	D...h Ro.....ez Subscribers Only
Head of Production	A..e B....ff Subscribers Only
Producer	A..c S..h Subscribers Only
Director of Photography	I..r Ma.....vic Subscribers Only
Edit House	Subscribers Only
Editor	H...es H..l Subscribers Only
Executive Producer	Ca....na P....la Subscribers Only
Producer	J....ca D...s Subscribers Only
Telecine	C....ny 3/....an So.....eld Subscribers Only
POST/Online Artist	D...e Th.....rek J....on Subscribers Only
Post Producer	D...e Th.....th W...on Subscribers Only
Audio Mix	Sis........Carl W...e Subscribers Only
Sound Design	Sis........Carl W...e Subscribers Only
Post Audio Producer	A...e Sp....ws Subscribers Only
MUSIC	Subscribers Only
Track Title	A...al C...y A...em Subscribers Only
Music Company/Artist	E..o Bo....om L...er Subscribers Only
Music Supervisor	..m L...er Subscribers Only
Music Producer	S..a Da....on Subscribers Only

About Carmichael Lynch

We create the unfair ideas that give our clients the unfair advantage. The game-changers. The never-been-done-befores. The can-they-even-do-thats? Sometimes: they’re great big ideas that transform entire organizations. Sometimes: they’re nimble little ideas that hijack a conversation. Always, always, always: they have an outsized impact. Unfair ideas let us do more with less. They’re contagious. They’re talked about. One day, those ideas will be the norm, but today, they’re unfair.

Latest News

Carmichael Lynch’s work for Helzberg Diamonds won bronze in the product/service creation category of the 4A’s Jay Chiat Awards for Strategic Excellence October 9 in New York City. The annual event celebrates the best strategic thinking and planning in advertising, media, and marketing around the world.

Helzberg Diamonds is a time-honored company with over 100 years in a time-honored category — wedding and engagement jewelry. But the brand was fading from visibility and relevance in a category that was itself under siege. Carmichael Lynch’s challenge was to help Helzberg Diamonds become a contemporary thought leader on love. Enter: The “Will You?” Ring.

Carmichael Lynch created an entirely new product category: a placeholder ring that lets you propose traditionally, with a modern twist, and then choose the real ring together.

The “Will You?” Ring drove cultural attention and shopper traffic to Helzberg Diamonds. The activation earned millions of impressions and coverage from CBS, the Today Show, and many others.

This is Carmichael Lynch’s third Jay Chiat win in four years, most recently earning silver for its work with Phillips 66.

See the full list of this year’s Jay Chiat winners here.

The post Carmichael Lynch Wins Bronze at 2019 Jay Chiat Awards appeared first on Carmichael Lynch.