TitlePyeongChang 2018
Campaign PyeongChang 2018
Advertiser France Télévisions
Brand France Télévisions

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Advertising Manager E..c R....di Subscribers Only
Production Company Ca.....rd Subscribers Only
Sound Producer Em....el De.....yl Subscribers Only
Sound Production Pr.....ous Subscribers Only
Post Production P..l Cr....ge Subscribers Only
Post Production Ma.....tic Subscribers Only
Producer G...tan .e G..f Subscribers Only
Director W....id B...o Subscribers Only
TV Production A....lie F....et Subscribers Only
Executive Creative Director O....er De.....re Subscribers Only
TV Production P....ck P....ls Subscribers Only
Strategic Planner Al.....ra M...un Subscribers Only
Account Manager ..u L....ux Subscribers Only
Account Manager Ca....ne D...on Subscribers Only
Art Director J...an Le.....and Subscribers Only
Copywriter A....ne C...n Subscribers Only
Executive Creative Director F....ce De.....rt Subscribers Only
Sound Producer B...s N...u Subscribers Only

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Publicis Conseil presents “The Thread”, the 2018 global brand campaign for Orange

Today, technology is more part of our daily lives than ever before. As digital evolves and innovation continually expands, so the world is evolving with it. Orange is part of this evolution with one objective at heart, connecting people.
In this ever more complex world the latest brand campaign shows how Orange brings people closer and simplifies technology. This new communication is based on the idea that « Orange brings you closer, the rest in your hands » which emphasizes the human aspect of Orange as a brand who respects the personal freedom of people in their use of technology.
The campaign will be aired for the first time during half time of the World Cup final between France and Croatia on Sunday July 15th, on the national TV channel TF1. 

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