TitleBefore You Go, Know: Guessing is a Dangerous Game
Agency
Campaign Before You Go, Know
Advertiser The Colorado Department of Transportation
Brand The Colorado Department of Transportation CDOT

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Digital Billboard/Poster
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Chief Creative Officer ..t F....ry Subscribers Only
Art Director O...ia C...oy Subscribers Only
Art Director P...o Sa......aga Subscribers Only
Copywriter C...l B...rd Subscribers Only
Copywriter R...el E....ds Subscribers Only
Production Company Fu.....tic F...s Subscribers Only
Director A....ny G...h Subscribers Only
Director Fu.....tic F...s Subscribers Only
Production Company Producer K...e J...tt Subscribers Only
Production Company Producer Fu.....tic F...s Subscribers Only
Video Editor ..y . Subscribers Only
Video Editor Fu.....tic F...s Subscribers Only
Agency Producer K..t Yo.....ood Subscribers Only
Account Executive C..i S...bs Subscribers Only
Account Executive J..h O..t Subscribers Only
Project Manager H....er Po.....gen Subscribers Only
Account Supervisor B...na H...ey Subscribers Only
Account Director M...ie C...ts Subscribers Only

About Amélie Company

Amélie Company is a Denver-based, full-service advertising and public relations agency specializing in behavior change campaigns that contribute to the greater good. We’re innovators, mixing traditional and non-traditional advertising with the digital world and sharing the story through strategic public relations efforts. We’re dedicated to work that makes a meaningful and measurable difference in people’s lives and seek to partner with more clients who positively impact their communities. 

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RESTAURANTs Act Serves Up Equitable Recovery

With another spike in the pandemic we see new, more restrictive policies for restaurants and 37 days until unemployment benefits run out for 12 million people in our country. This will affect restaurant industry workers disproportionately and, by the way, these are the same folks already hit hardest by the recession. The Save Restaurants Act deserves our attention now. The lame duck session of Congress simply must act because patio heaters and take-out cannot cushion this blow. I care because this full-force assault on the most vulnerable workers will drive a wedge that further exacerbates current economic inequities.

The Save Restaurants Act may well be one of the most effective measures available to boost economic recovery for those hit hardest by the coronavirus-induced recession: racial minorities and women. These same individuals hold the dubious honor of leading the pandemic job losses. Passed by the House of Representatives on October 1st, the bill now faces an uphill battle to get through Mitch McConnell despite bipartisan support in the Senate.

The Independent Restaurant Coalition released a statement recently echoing the Federal Reserve Chairman, Jerome Powell, and urging Congress to act quickly before winter comes with up to 85% of these restaurants closing in a final blow to the industry. The Act aims to help small independent operators including franchises up to 20 locations. Independent restaurants employ 11 million people across the country representing a disproportionate number of low-income workers, women and minorities.

Reporting on the current recovery as the most inequitable in modern history, the Wall Street Journal published specific ways to help those who have been most adversely affected—and the RESTAURANTs Act checks most all of the boxes:

  • Keep the economic recovery on track. As Federal Reserve Chairman Jerome Powell has emphasized, monetary policy won’t suffice without additional fiscal stimulus. If partisan rancor makes it impossible to strike a deal before the election, the effort to reach agreement should resume during the lame-duck session of Congress. If this fails, the newly inaugurated president should take it up as his first item of business.
  • Reabsorb displaced workers and the long-term unemployed into the labor force as quickly as possible.
  • Reduce employment gaps between white Americans and minorities. Allowing these huge disparities to persist would slow economic growth and worsen social divisions.
  • Acknowledge that help for working women is a necessity if the U.S. is to have an adequate labor force in coming decades.

Why should we care? It’s tempting to think that with no restaurant clients Amélie Company has no dog in this fight. But that would be short-sighted. On a macro level, this affects us all. A strong independent restaurant industry builds our communities socially, economically and vitally. We see this as a perfect opportunity for the government to address inequities for the near and long-term. And if you’re thinking that we can’t keep piling on to the national debt, take heart in the fact that even fiscal conservatives such as Sen. Pat Toomey, R-Pa., have conceded that now is not the time to worry about the debt.

Write your senators now!

Robin Ashmore, Co-Founder & President

The post RESTAURANTs Act Serves Up Equitable Recovery appeared first on Amélie.

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