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New Tele2 campaign celebrates Online Heroes
In the new campaign from Tele2 and INDIE-Amsterdam, Online Heroes are central: they have devoured the entire internet. These are the new world travelers. They have seen everything, done everything, know everyone. INDIE's ECD Lode Schaeffer stated: “It fits with the Tele2 brand to celebrate an abundance of data. Not because you have to. But because you can.” Danielle Snoeij, Head of Brand & Communication and Margaret Kreuger, Manager Marketing Communication Tele2 added: “With this campaign we show that the Internet can bring you something beautiful, special and new, in the form of knowledge, contacts and skills.” Music always plays an important role in the Tele2 campaign. For the campaign soundtrack, this time the agency worked with LA producer Switch (Chaka Khan, Major Lazer). The campaign will be used on TV, cinema, radio and OOH. CODE D’AZUR created the digital adaptation of the campaign, together with photographer Lois Cohen.
Credits: Creative Agency: INDIE-Amsterdam Clients Tele2: Leslie Hoogeveen, Danielle Snoeij, Margeret Kreuger Producer: Robert Roosenstein Soundtrack: Switch Director: Sharif Abdel Mawla DOP: Daan Bukman Production company: Bonkers | United Editor: Brian Ent, Kapsalon Grading: Laurens Orij Online campaign: CODE D’AZUR Photography: Lois Cohen Production company: Cake